Also available from Kogan Page

by the same author

Media Monoliths

How great media brands thrive and survive

“The most insightful and comprehensive analysis of MTV’s

international business published so far.”

Bill Roedy, President, MTV International Networks

“Essential reading for anyone interested in how the most powerful

media brands exert their influence.”

Bill Muirhead, founding partner, M&C Saatchi

In an increasingly cluttered media landscape, an elite group of brands stands out: newspapers, magazines and broadcasters with longevity, power, and instant brand recognition. Over decades – and often centuries – they have consolidated their positions against fierce competition, the rise and fall of the global economy and the emergence of the internet.

How have they succeeded? What marketing strategies have enabled them to thrive and survive in such a spectacular fashion? Can they maintain their seemingly impregnable status in the new century? In Media Monoliths, Mark Tungate takes us behind the scenes to reveal what it takes to be a great media brand. For the first time, we are given a rare insight into this fascinating world, and its key movers and shakers. Media Monoliths will appeal to anybody interested in successful brands, how they are marketed and the people behind them. For all those studying or working in the media, it should be compulsory reading.

ISBN 0 7494 4108 9 l published 2004

hardback l 272 pages + 16 page colour plate section

Available now from all good bookshops.

For further information, or to order online, visit Kogan Page on the web at www.kogan-page.co.uk